The next phase of Jeri Murphy

Jeri Murphy, Co-founder of, Australia

7 June 2017 – [ 4 min read ]

You are likely thinking, “What in the world is she up to now!”

I know how long it’s been since my last blog and today you are going to find out why.

By the end of this blog, you are either going to join me in an amazing journey discovering the secrets and the success of one of the biggest companies in the world, or you are going to leave me to pursue your dreams in other areas.

In 2013, I started out with a mission to share with the world how #Xerochangedmylife and to help others change their lives with Xero too. I succeed at that mission with training thousands of people around the world on how to use Xero and how to run a Xero advisory business successfully.

Fast forward, four years to 2017 and I have grown as a person and as a professional into much more than just a Xero partner helping other Xero partners.

After founding WhichAddOn with my husband in 2015, we have dedicated our entire business to helping people find the right cloud solutions for their business within the Xero and QuickBooks Online ecosystems and to help those businesses succeed at the transition into the cloud.

This is very much still what our business is about, however, I see a massive opportunity (and threat) on the horizon for every business in Australia that sells products and we can help. It’s always been my way to fill the gaps in what our industry needs and now is the time to get #AmazonReady.

Now if you are a Xero advisor, growing and building your business, you might read this and think – “what has this got to do with me? Jeri, you can’t help me anymore”. Well, I have to say, you need to know what I am going to share with you because it’s going to effect every business in Australia on some level and you have the opportunity now to be that person “in-the-know” who can help them not just survive, but thrive when Amazon arrives.

So how am I going to help businesses get ready for Amazon?

Over the last few months since I first spoke at the Accounting Business Expo in Sydney on Getting Ready to Ride the Amazon Wave, I have been consuming information on how to help businesses get themselves into the cloud now and ready to bolt on Amazon as another sales channel to their exisiting business.

What I found was that everywhere I look, there are people focused on the doom and gloom of Amazon – the threat – of what is going to happen when Amazon lands in Australia and then on the other side of the coin, is people focused on Amazon sponsored products (pay per click advertising with Amazon), product sourcing, Amazon SEO and more. Yes, these are all relevant.


The next phase of Jeri Murphy

Why I am now focused on becoming the Amazon Woman to help businesses get #AmazonReady.

But there is no-one helping people truly understand how to prepare their business with the right systems and tools – in the cloud – that empower them to run their business better NOW so that focus on the strategies they will need to employ fast to stand out above the crowd when Amazon comes or even better, jump on the Amazon band wagon and grow the business through increased sales into the largest online marketplace in the world.

Over the coming months, I will be sharing with you detailed information on how to prepare your business to be #AmazonReady. I will be interviewing some of the greatest, practical minds on how to get #AmazonReady and how to succeed when Amazon arrives in Australia. Just so you know, it’s not just Australia that is awaiting the arrival of Amazon, but the entire South Asia Pacific too, with Amazon’s move into Singapore expected around the same time.

If you are one of the faithful cloud advisors that have been loyal to me for over 4 years in this business – thank you! – and I promise you want to know this information I will be sharing so you can be the one to prepare your clients for what needs to be done now and what’s coming.

I know you have watched me grow, change and morph into whatever it is that the market needs and I will not disappoint you either this time. Ensure that you don’t miss out on what steps you need to take next. Your first step is to register for my webinar on June 22 to learn how to Get Ready to Ride the Amazon Wave where I will share the pathway clearly for you on getting #AmazonReady.

Until next time, remember:

Life is better in the cloud.


Jeri Murphy

Jeri Murphy

Xero Ecosystem Trainer at Ecosystem Expert Academy Pty Ltd
Jeri is passionate about helping business owners, accountants and bookkeepers save time running their business so they have more time to do what they love. With Xero and it's add-on network, Jeri specialises in providing all the training the business needs to use those solutions quickly and accurately.
Jeri Murphy
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